Google Ads — Search, Performance Max, YouTube
We run full-funnel Google Ads programs that combine intent-driven search with modern automation (Performance Max), creative-led YouTube, and efficient display remarketing to drive measurable growth.
Core Offerings
- Search: Intent clustering, smart bidding, negative keyword hygiene, and tightly structured ad groups for high relevance and Quality Score.
- Performance Max: Asset groups, audience signals, feed management, and experiment-driven rollout to capture incremental conversions.
- YouTube & Video: Hook-first creatives, target sequencing, and conversion lift measurement.
- Display & Remarketing: Contextual and audience-based retargeting with dynamic creative and frequency caps.
Audit & Launch Checklist
- Account Health: Conversion tracking, GA4 link, proper UTM taxonomy, and tag validation.
- Structure: Campaigns by intent and funnel stage; asset groups and shopping/feeds verified.
- Bidding: Set target CPA/ROAS goals, use portfolio strategies where appropriate.
- Audience Signals: First-party lists, custom segments, and remarketing lists added to campaigns.
- Creative: Multiple headlines/descriptions, responsive search ads, and video assets for PMax.
- Policy & Brand Safety: Ad content review and placement exclusions configured.
Recommended Campaign Structure (Example)
- Brand/Search: Branded keywords, high bids, conversion-focused landing pages.
- Non-Brand/Commercial: Product/service clusters, exact & phrase match groups, SKAGs when necessary.
- Performance Max: Feed-enabled catalog + audience signals for prospecting and remarketing.
- YouTube: Awareness (in-stream skippable) → Consideration (bumper/shorts) → Remarketing (in-stream retargeting).
- Shopping: Merchant Center feed optimization with custom labels and promotions.
KPIs & Reporting
- Primary: Cost per Acquisition (CPA), Return on Ad Spend (ROAS), Conversion Rate.
- Secondary: Impression Share, CTR, Average CPC, View-through conversions (for video).
- Reporting Cadence: Weekly performance highlights, monthly deep-dive with action items and A/B test results.
Creative & Landing Page Tips
- Align headlines with top search intents; use clear calls to action and trust signals above the fold.
- For Performance Max, provide a variety of asset sizes and strong primary images to improve placement performance.
- Video hooks should deliver value in first 3 seconds; include captions and clear brand presence.
Mini Case Study
Client: B2B SaaS — trial signups
Approach: Consolidated disjointed search campaigns, launched PMax with feed of product pages, added YouTube prospecting and remarketing.
- Reduced CPA by 38%
- Increased trial-to-paid conversion by 21% through landing page and ad copy iteration
- Recovered 14% more conversions by fixing GA4/ADS counting and deduplication
Get Started
We offer an initial account audit, a 30-day test plan, and ongoing managed services tailored to your growth stage. Learn more about our marketing services or Request an audit.